Professional Translation Services Essential For Global Online Businesses

Thanks to the internet, business owners are able to reach out to customers on a global level, enabling online purchases on items not available locally. However, when customers are not fluent in the language of the website, the result can be substantial potential revenue loss.

With many developing countries having access to the Internet, reaching out to an international clientele base is an essential part of a successful business. In fact, a report by Limelight Networks revealed that 57% of 200 U.S.-based chief marketing officers and vice presidents of marketing are adding 2-5 languages when redesigning or updating their business websites. Businesses that did implement websites with regional content stated that they realized an increase in lead generation and/or revenue.

As Scott Liewehr, President and Principal Analyst of the Digital Clarity Group explains, "...a one size fits all approach does not resonate with audiences from different cultures and regions throughout the world."

Obviously, it is impossible to be fluent in every language which is where effective professional translation services are a lifesaver. Information must be precisely translated to get your message across without errors or miscommunications. Any distortions in the translation could even turn out to be offending to your international audience. This is especially the case when it comes to unique or technical content, which often cannot be translated easily to accurately describe the product or service. Needless to say, this type of mistake could adversely affect your business to the point of decreasing your global credibility.

With the explosive growth of online businesses, staying one step ahead of the competition is essential. By utilizing professional translation services to add multiple language capabilities, you can reach out to a global audience which would result in increased revenue.

Nordika Language Solutions can help you reach international customers through their professional services. Contact us for information on our website translation and other professional translation services that can help your business reach international markets.